STAY ON THE TRAILS

concept-1b.png
messy-room.jpg
Stay on the trails-low.gif
thedave.png
Dave_v02.png

WHERE YOU GOING

animals_v01.png
COHV-Wheels Out of Water-low.gif
COHV-Wheels Out of Water-high.gif

FLIPPING THE BIRD

COHV - Flip the Bird-low.gif

This only had the budget for a straight up explainer video but we could see that it needed more to be successful.  The pitch was to break it up into 3 shorts.  Instead of focusing on facts and information, we would use comedy to open up the subject. Then end with an acknowledgement of the consequences of not changing how the trails were being used.  The budget for animation was sparse so we focused on compelling scripts and connected to the viewers values and biases.

Beaver-in-river.png