UPSIDE

Wellington_Concept02_TreeCutting_RevisionB_edited.jpg
Capture3_edited.jpg
Welly Tree Upside Brand Animation-low.gif
Character.JPG
Upside Basketball-low.gif
WellingtonSketch_MonsterSketches_edited.jpg
Wellington_Concept01_Basketball_RevisionA_edited.jpg
WellingtonSketches_Robot2_edited.jpg
Upside Basketball-monster.gif
WellingtonSketches_RobotStyleFrame1_Recolored_edited.jpg

To celebrate Wellington's new (at the time) 'UPDIDE' IPA, we explored what upside means, and how video marketing on social media could help the campaign.  Sometimes the upside of a bad situation is unpredictable.  Two of the three ideas were developed into fully animated 2D pieces, with a sort of old school NFB animated short feel to them and some gorgeous graphics and key frame animation developed by Joan Chung.  We sure did want to see the robot and Cat animation get finished though.  Ho Hum.